10 Articles To Kickstart Your Video Marketing Growth

February 5th, 2013 - Posted by
1,102 Comments

There’s no doubt about it — video is one of the most powerful marketing tools for growth out there. But video is expensive, right? You need to hire somebody who’s an expert in film to help you get started right? And there are only limited ways to integrate video into your brand strategy…

Wrong, wrong, and wrong! Your video marketing campaigns can be as robust as you’d like to make them. Quit over-thinking it, and just get started. Thanks to new technology, you can accomplish more than you ever thought possible. Here are 10 small business focused blog posts to help teach you how.

1. Kickstart Your 2013 Content Marketing with Video

Thinking of integrating video with your marketing strategy? Here’s a roundup from Grasshopper Group with some strategy ideas. Simplify your product messaging, add life to your descriptions, and educate your customers. At the end of the day, video will boost your core user experience.

2. Dollar Shave Club’s ‘F**king Great Blades’ Help It Raise $9.8 Million

It took one viral video to kickstart this Santa Monica Startup’s core business strategy. One word: wow.

3. Inexpensive Video Marketing Ideas

If you’re thinking of launching a video marketing strategy but aren’t sure where to start, check out these three examples. They’re all small businesses who have developed great results from a minimal advertising budget. Best of all, the approaches are all different, so there are a couple of options for modeling what’s really right for your brand.

4.  Stop Creating Explainer Videos, You’re Doing It All Wrong!

Marketing mastermind Neil Patel gives his two cents on how to create your videos the right way. First of all, if you’re making a video without perfecting your script, you have a problem.  Videos can drive leaps and bounds more in additional income, or they can totally flop. Make sure that you position your brand to achieve the first, not the second.

5. 10 Lessons Learned from 2012’s Most-Popular Videos

There are decent videos, and there are amazing videos. But what can your brand do to kick the creativity level up a notch? What you might be surprised to know is that it’s not about the bells and whistles — it’s about human interest and genuine connections. So quiet focusing on lighting effects, and put some work into your story.

6.  5 Ways to Use Pinterest for Effective Video Marketing

Pinterest drives more referral traffic than YouTube, LinkedIn, and G+, so it’s essential that you take this platform very seriously. It’s one of the most powerful distribution channels for your video, so here’s how to  plan your strategy right.

7. 5 Myths of Video Marketing (& How to Overcome Them)

Has your business been paying too much attention to these myths? Don’t let the ‘expert’ marketers derail you from the results that you need to achieve. Thanks to digital media, you have access to both low cost equipment and a powerful distribution channel. So make sure that you make the most of what you have available. Don’t feel like you need to keep your videos under three minutes or use them purely for lead generation. And most importantly, don’t let those viral videos convince you that your strategy should be to become a Hollywood success story. Your strategy should be to pursue what’s right for your personal strengths and business.

8. Five Tips to Make the Most Out of Your Video Marketing

Did you know that some forecasts are expecting video marketing spends to exceed $8 billion by 2016? Even still, the majority of brands shy away from using video as a marketing channel. Why? Because they aren’t sure how to deploy a viable strategy. Here are several technical and logistical tips to help orient you in the right direction.

9. 29 Tips to Make Your Video Marketing Easy

Here are some tips to help you figure out what to do if you’re shy, just starting out, or already experienced. Some of the best tips create compelling content, be collaborative, respond to customers, and demonstrate how to use your product.

10. 13 Top Video Marketing Tips for Entrepreneurs

These are real tips from young entrepreneurs for young entrepreneurs. Know your audience, don’t make a commercial, and don’t be afraid to be imperfect if you’re not planning to hire a robust production team.

Your Thoughts

Convinced that you want to kickstart a video marketing strategy? Discuss your plan in the comments below! We are excited to learn from all of you, and we’re equally happy to share pointers. Happy filming, everyone.

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    About the author

    Chris Kilbourn
    Chris Kilbourn
    Chris Kilbourn is the VP of Strategy at Fit Marketing. In past lives, he was a professional rockstar (seriously), and he built and scaled 3 successful companies from the ground up.

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