Nurturing the Sales Funnel Using Social Media (Infographic)

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Social media is taking the marketing world by storm. It’s crowded, competitive, but if you do it right, it’s golden. Haven’t formulated a strategy for your businesses’ social media accounts yet? To successfully capture leads you need a fully developed plan, not a half-hearted attempt to be semi-visible. To nurture your company’s sales funnel using social media, consider the following: Awareness through repeat visibility. Interest through engagement. Conversion achieved through landing pages. Sales through targeting new leads. Loyalty through repeat visibility and engagement. …

14 Ways to Deal With Your Lonely Valentine’s Day

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Because marketers have feelings to eat too. 1) This. For Breakfast. 2) This. For morning dessert. 3) Second breakfast. 4) And then second breakfast’s dessert. 5) This stuff. For early brunch. 6) The real brunch. 7) ….. then this. For lunch. 8) Your afternoon snack. Just a small one. 9) Breaktime. 9) Then OH-MY-LUNCH!!!!! 10) Afternoon nibble… 11) Plus some of this. 12) Two words: dinner. time. 13) You’re almost through! Time for more ice cream. 14) And a little bit of this before bedtime. …

Inbound Marketing SLC & StartSLC Combine Forces for Most Successful IMSLC Yet

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Utah is swiftly becoming what many are calling a “mini Silicon Valley”. Year by year, venture capitalists have been investing more and more money into Utah-born companies – so much so that the state has become one of the most popular destinations for venture-capital funding. This is not your typical valley. Beehive Startups recognized the need to bring more attention to the growing startup community and recently helped host the largest startup and technology festival to ever be held in Utah. Lucky for …

7 Quick Tips for Better Product Images

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Having professional product images is a critical element of any ecommerce site. Ideally these images will be professionally done, but sometimes a tight budget forces your photography to be an in-house job. If you’re short on cash, or if you’re just confident in your abilities to capture quality product photos yourself, here are a few quick tips on how to make your rookie product photography look like the real thing. 1) Natural Lighting Natural light works best for any type of photoshoot. …

5 Twitter Tips for Boosting Ecommerce Sales

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Think about a sales pipeline. At the top of the pipeline you have prospects, somewhere in the middle you have a sales pitch, and at the end of the pipeline you have actual sales. Where does Twitter fall in the pipeline? Social networks, like Twitter, are at the top of the pipeline. They are used to generate awareness about your product with the end goal of sending a potential client to your website where the actual sales pitch takes place. …

14 Legit Reasons Utah Marketers Should Attend #IMSLC

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The following was published by our friends over at 24 Salt Lake on January 10th, 2015. Inbound Marketing Salt Lake City, also known as IMSLC, is an event hosted every quarter by yours truly. This month, IMSLC is teaming up with StartSLC to give you the ultimate event geared towards teaching the secrets of startup success. The event will be held on January 30th at The Gateway. Tickets are going fast, so don’t miss your chance to sign up before seats …

Why We Buy: Inside the Mind of a Customer

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Let’s play a little game of word association: chocolate sandwich cookie. Did anyone think of Hydrox? Didn’t think so. You probably thought of Oreo, and no one would think of Hydrox, even though it actually predates the Oreo. But because Oreo so quickly came to dominate the market, it became a household name for the next century. So, what is it that ingrains your brand into a potential customer’s mind? How can you tap into the consumer psychology to keep …

New Year’s Resolutions Are For Businesses Too

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New Year’s resolutions are about as realistic as telling yourself you won’t eat too much on Thanksgiving. But when it comes to our business, goals have to be made, strategized, and achieved. According to Inc.com, over half of small companies don’t keep track of their business goals and have yet to achieve their vision. With the start of a new year, don’t let this happen to you. New Year’s resolutions don’t have to be just a pointless revenue projection, but they don’t …

How to Deal With the Post-Holiday Traffic Dip

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The last week of December and the whole month of January can be brutal on your ecommerce and retail businesses. The Christmas rush has come and gone and now you’re feeling those post holiday blues kick in. So, what can you do to leverage that December peak season and keep customers buying even after Christmas? Here are just a few tips that will surely change your holiday blues into money green. 1. Give out“Bounce Back” Coupons To turn holiday shoppers …

IMSLC Recap: When Ecommerce Meets Marketing Part 2

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As a sequel to part one of our December IMSLC review, today we’ll cover the last two presentations given at the event: Turning YouTube into a Revenue Channel and Ecommerce SEO for 2015. But first let’s talk about how cool Christian Busath is… Christian has collaborated and performed in videos that have been watched by millions around the world. Notably, he played the Fruit Ninja in Real Life, a video that has been viewed more than 27 million times. Altogether Christian has …