4 Content Marketing Tools I Can’t Live Without


According to a report from The Content Marketing Institute and MarketingProfs, companies are increasing their budgets and dedicating employee resources to managing the production of blogs, ebooks, and microsites. Not to mention, freelance bloggers in New York are earning well into the six figures. Content is powerful for building customer relationships, generating leads, and re-engaging audiences. Blogs, […]

Simplifying Your Check-Out Process


I recently planned a trip to go visit some family in San Francisco. The airline I selected provided decently-priced tickets, so I chose my fly-out date and proceeded to book the flight.  Four pages and three hidden costs later, I decided I would be driving instead. Let’s get straight to the point about a common misconception in the world of ecommerce. We […]

Inbound Marketing SLC on Dec 4th


Our fifth installment of Inbound Marketing SLC is just around the corner, which means now is the time to grab your free tickets. IMSLC 5.0 will focus on understanding how to prepare your online business for all of the upcoming holiday madness. Deloitte is projecting double digit growth for ecommerce sales this holiday season, so being […]

Must-Know Social Media Hacks: A Cheat Sheet for Boosting Conversion Rates


If you’ve stayed up to date with any news for the past few years, then you shouldn’t be surprised that social media is becoming a huge strategy for companies to engage their customer bases and build brand loyalty. You probably interact with several brands yourself, whether it’s by “liking” their posts on Facebook or by […]

Top 10 Ecommerce YouTube Channels: Ranked by Awesomeness

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Video is a powerful tool for any business. It’s a great way to engage your audience with movement, visuals and sound to tell your company’s story. More and more ecommerce companies are trying to incorporate video into their marketing strategy. A lot of ecommerce sites dabble in video, but don’t really know how to do it […]

11 Tips for Maximizing Ecommerce Traffic during Black Friday & Cyber Monday

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Much has been made about the decline of American manufacturing. Notably, China overtook the United States as the top manufacturing country in the world in 2010. And now, they’re even beating us when it comes to manufacturing holidays. Yesterday (November 11) was a holiday known as “Singles Day,” and it was created by Chinese ecommerce […]